Show Your Love is a new national campaign developed by the Preconception Health and Health Care Initiative (PCHHCI), in partnership with the Preconception Health Council of California (PHCC). Launched today, Valentine’s Day, its goal is to help women prepare for healthy pregnancies and babies by adopting healthy habits well before becoming pregnant. By adopting healthy habits, women are showing their love to their future babies and also to themselves.
The Show Your Love campaign focuses on women during their childbearing years. As part of the campaign, the Initiative has developed a series of educational materials including video and radio public service announcements, posters, a checklist of healthy habits, as well as online ads and a kit for organizations interested in supporting the campaign and helping to spread the word about the importance of preconception health.