Show Your Love is a new national campaign developed by the Preconception Health and Health Care Initiative (PCHHCI), in partnership with the Preconception Health Council of California (PHCC). Launched today, Valentine’s Day, its goal is to help women prepare for healthy pregnancies and babies by adopting healthy habits well before becoming pregnant. By adopting healthy habits, women are showing their love to their future babies and also to themselves.
“While most women know that improving their health once they become pregnant is important, many women don’t know that improving their health before pregnancy is beneficial to them and their babies. Taking steps to become as healthy as possible – even before pregnancy is being considered – plays an important role in the health of the mother-to-be and her future baby" said Maryjane Puffer, PHCC Co-chair.
According to the U.S. Centers for Disease Control and Prevention (CDC), preconception health is the health of women and men during their reproductive years. As part of their preconception health, women can take steps now to protect their health and the health of the family they may want to have sometime in the future.
The Preconception Health Council of California is pleased to be a part of this important effort, which reflects our mission to engage individuals, communities, health care organizations to optimize the health and well-being of women and their partners, leading to healthier infants and families. We want every woman to know that taking a few steps toward becoming healthier before pregnancy, such as working with her doctor to control and treat medical conditions, quitting smoking, and avoiding alcohol if trying to get pregnant, can bring a lifetime of benefits to her and her future babies,” commented Dr. Diana Ramos, PHCC Co-chair. And for those women who don’t want to start a family, our message is that they should be healthy and love and take care of themselves —so they can achieve their goals and dreams ”.
The Show Your Love campaign focuses on women during their childbearing years. As part of the campaign, the Initiative has developed a series of educational materials including video and radio public service announcements, posters, a checklist of healthy habits, as well as online ads and a kit for organizations interested in supporting the campaign and helping to spread the word about the importance of preconception health.
Members of the Preconception Health and Health Care Initiative represent national, state, and local organizations, including the Preconception Health Council of California, the Centers for Disease Control and Prevention (CDC), March of Dimes, National Healthy Mothers Healthy Babies Coalition, the National Healthy Start Association, state health departments, and local affiliates of national organizations.
For more information on the Show Your Love campaign visit the website at www.cdc.gov/showyourlove or email firstname.lastname@example.org